Communicative Practices of Students in Online and Offline Format (On the Example of V.G. Shukhov BSTU)

Abstract

Dynamic processes of reorientation of communication models of students under the influence of the development of the Internet cause the need for urgent social diagnostics. The purpose of the study is to identify the specifics of the communicative practices of students in the online and offline format. The analysis is based on the data of the survey "Research of social networks of student groups (on the Internet)", undertaken by the authors in September-November 2022. The results of the study showed that Internet communications, actively used by all survey participants as a resource in almost all spheres of activity, have their own specifics due to a number of functions of social networks, as well as patterns of creation and use of media content by various Internet communities. Increased activity in the use of the Internet favors a shift in the balance of communication of young people in favor of virtual communication, meanwhile, real interpersonal contacts retain great value and relevance for students. The obtained results open up the possibility for making managerial decisions on the development of key guidelines for the direction of effective state youth policy.