Representations of Sociocultural Changes in Modern Media

Abstract

In the era of the formation of digitalization, it is impossible to study the socio-cultural development of society outside the processes of information exchange. The author examines the processes of communication in modern media in the context of socio-cultural changes: how the channels of circulation of values, norms, behavioral models change. Media are becoming an important factor in the formation of social ties, relationships, differentiation and integration of society. They influence the ideological, social and psychological attitudes, moral and value orientations of both individuals and society as a whole. Accordingly, the mass media as a social institution inevitably become an important factor in the development of society's culture.