Media Policy as a Technology of Being: Subject in the Age of Algorithms

Abstract

The article examines media policy as a fundamental technology of being in the context of the digital transformation of society. The author proceeds from the ontological understanding of the media environment, in which algorithms and platforms cease to be just neutral intermediaries of information, turning into active agents of the formation of subjectivity, publicity and truth. In the context of the philosophical approaches of M. Heidegger, M. Foucault, B. Stiegler, and H. Arendt, the transformations of the concepts of truth, power and ethics in the digital age are analyzed. Particular attention is paid to the phenomenon of algorithmic modification of public space, in which the subject appears as a derivative of a digital trace and behavioral model, and truth as a result of network visibility and performative recognition. The article also examines the ethical dilemmas that arise in the context of platform attention management, personalized information filtering and machine content generation. A conclusion is made about the need for a philosophical reassessment of media policy as an institution that constitutes the very form of digital existence of the subject in the 21st century.